Since I founded Empowering Pumps 7 years ago, our mission has been to help Connect, Inform, and Educate process industry professionals – it’s the road map we follow each day to motivate our team, drive thought leadership, and help create future leaders in the industry we love. This is not a one-way effort- we also listen and learn from our audience and partners. For our partners, our goal is to be an extension of their marketing department to help them broaden their reach and achieve their goals. All of this has led to changes in the way we tailor our programs and campaigns and the way we distribute content starting with Empowering Pumps and then adding Empowering Valves in 2013 and ultimately our Empowering Pumps & Equipment community. We have been very successful in following through on our company’s mission. So what’s next you may well ask?
Well many of you may have noticed the launch of Empowering Brands as a brand for our business. The decision to introduce this new brand was not taken lightly, especially as we have a tremendous respect for our partners in marketing services. So what does all of this mean? It starts with a new look marketing site here and additional services to increase our flexibility and responsiveness and the ability to continue to to serve a critical component of our mission– to be a partner with our clients and a true extension of their marketing department. It keeps us firmly positioned as the industry leader for digital media and marketing services supporting the process industries.
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