Since I founded Empowering Pumps 5 years ago, our mission has been to help Connect, Inform, and Educate process industry professionals – it’s the road map we follow each day to motivate our team, drive thought leadership, and help create future leaders in the industry we love. Providing ways for clients and industry professionals to share and research technical information relating to their products, services, and best practices relating to improved reliability, safety, efficiency, and environmental compliance. But this has not just been a one way effort; over the past few years my team has also been listening and learning from our clients and audiences. This has led to numerous changes in the way we tailor our programs and campaigns to broaden our clients reach and access new and more diverse audiences with a deeper industry knowledge. Starting with Empowering Pumps and then adding Empowering Valves in 2013, we have been very successful in following through on our company’s mission. So what’s next you may well ask?
Well many of you may have noticed something new last time you visited your absolutely favorite Empowering Pumps or Empowering Valves web site? We recently took a major step forward in the way we look at our business and decided to launch Empowering Brands as the overriding brand for our business. The decision to introduce this new approach was not taken lightly, especially as we have a tremendous following and respect for Empowering Pumps, but we realized that both our clients and reader audience were looking for different information and asking for access to specific markets that we were just not able to provide under the pump platform. So Empowering Brands was born! This new approach lets us more easily reach and connect to new audiences, AND more importantly, provide technical information across all our platforms which will drastically broaden our audience reach. The fact we can tailor specific campaigns that enable our clients and Industry Pros to directly speak to industry professionals focused on Pumps, Valves, Compressors, and Motors [Q1 2017] is something we have dreamed of doing for many years – and now it’s here – happy dance!
So what does all of this mean? Well, it starts with a new look for my company as we felt it was important to mark this occasion with a splash; I hope you like the new logo. It keeps us firmly positioned as the industry leader for digital media supporting the process industries. We released additional services to increase our flexibility and responsiveness.