Lauren Gwin is the owner and founder of the Artemis Company, a company that designs and makes self-defense jewelry for women.
She got the idea while a freshman in college and designed the first line of jewelry with the drive to seamlessly integrate stylish jewelry that women would WANT to wear and self-defense tools that would be easily used in a stressful and safety-threatening situation.
The Artemis Company operates with the real needs of women in mind. The fact is, most young women do not always carry a purse or bag with them when they go out. If they do, it is often small and compact, eliminating space for a stand-alone safety weapon.
Empowering Brands caught up with Lauren to find out more about her story and how she’s #empoweringwomen.
What motivated you to start this business?
While in high school, I was an unfortunate victim of a sexual assault. After 3 years where I often hated myself and what was done to me I came up with the idea to create self-defense jewelry. This idea gave me purpose and passion and a new meaning on what I had been through. This business not only allows me to help others but helps me in taking that negative experience and turning it into something positive.
I have competed in two different local business pitch competitions where I was awarded first place. All of the prize money was put into building this business and the feedback I received from the judges was used to refine our products to make them the best they can be.
Tell us about Artemis Company?
The Artemis Company is an organization dedicated to changing the way women live. We offer a unique and exclusive line of self-defense jewelry designed especially for women. Our jewelry is not only stylish, but it doubles as a low profile self-defense tools to help you remove yourself from any dangerous situation quickly and effectively.
What has been your biggest challenge so far?
The biggest challenge so far has been to get the word out about our products. I know this is something that women need and I get amazing feedback from our followers raving about what we are doing. This is a cause that is important to so many people and we just need to make everyone aware of what we are doing.
How are you overcoming that challenge to get the word out?
Right now we are growing our social media and have been putting out some videos on YouTube to help spread education and awareness for the issues of rape, sexual assault, domestic violence, etc.
Do you have competitors and if so how do you differentiate yourself?
Right now, the only real self-defense tools on the market for women are plastic and pink. The products out there today are not practical for women and they are typically not easy to use or effective when you need them. Our products are a stylish addition to your everyday wardrobe. They are right there when you need them, and they are reliable and effective to remove yourself from any dangerous situation. The jewelry inspires confidence and empowerment which is part of the core mission of The Artemis Company.
What is the best advice you’ve received lately?
The best advice I’ve received is something very simple but it keeps me going when I feel discouraged. “Entrepreneurs work like no one else, so they can live like no one else does.” Having something you are so passionate about be such a large goal, makes it really easy for me to get disappointed when things don’t turn out as I want them to. But I know I need to work hard every day to make this business a success if I want it to be able to help anyone.
What advice would you give an entrepreneur?
The best advice I can give anyone that wants to become an entrepreneur is that you can get yourself farther than anyone else can. Other people’s hard work will only get you so far. If you want to get somewhere or you want to accomplish something, the only person that can get you there is you. Don’t let yourself give up if you don’t know what to do, find a way. The only person standing in your way is your own self-doubt.
What is a good book or article you’ve read lately?
One book I’m in the middle of reading right now is The Four Hour Work Week by Tim Ferriss. It is inspiring to look up to a life style that allows such freedom.
Is there anything you’re currently looking for help with?
I am always looking for more women’s accessories brands to partner with to create new self-defense tools for women.
We are also looking for some local businesses that would like to carry our products for retail.
Any promotions you’d like people to know about?
Yes! We are currently offering our Artemis Collection for pre-sale at a one-time low price. We also have a 15% discount available for our other two collections using the PROMO code: GIRLSRULE
Where are you located?
Right now we offer all of our products online only. We hope to open a physical store location in the near future.
What’s the best way to reach you?
You can reach out to me on any of our social media platforms
Facebook: The Artemis Company
Or through email at firstname.lastname@example.org