Monday, February 19, 2018
Author: Charli K. Matthews I have seen the power of a great ‘selfie’! What makes a selfie ‘great’? For me, a great selfie is bigger than just a person in a picture. It’s about capturing a moment. It’s about sharing...
Author: Cieana Detloff, Content Marketing Manager, Empowering Brands  I’m a child of the 80’s, so I remember using two very heavy books on a weekly basis - one was my large, green Merriam-Webster Dictionary and the other was the Phone...
Author: Carter Matthews Marketing in 2018 will continue to see a shift in digital marketing (just as it did in 2017).  Marketers are still faced with delivering ROI with their marketing efforts while being visible and reaching more potential customers....
Author: Charli K. Matthews Recently, I was told from a potential client that I have a strong personal brand. I was shocked that more than my company, he saw my personal brand. He said 'wherever he is', I tend to...
Before we talk about the power of the hashtag, let's provide a quick intro to those who are new to social media. A hashtag (the pound sign) is used as a way to follow or participate in a specific...
Author: Carter Matthews, Vice President, Empowering Brands Marketers more than ever are being tasked with showing Return on Investment, which is where having a plan, knowing the tactics, and measuring the results are critical. From a philosophical stand-point, a good strategic marketing...
Author: Carter Matthews, Vice President, Empowering Brands The first question Empowering Brands' Professionals ask when we work with a new or existing partner is “what are you trying to accomplish specifically?”.  It’s a question and answer that is imperative so...
Have Questions about Social Media? Get some answers on October 12th at 11 a.m. Central!  As time has shown, Social Media is not just for kids! Industrial companies have embraced social media, which has become a valuable part of every industrial...
Author: Carter Matthews, Vice President, Empowering Brands At Empowering Brands, we firmly believe that “useful content should be at the core of your marketing strategy” and we’re certainly not alone.  Consider these few stats from the Content Marketing Institute. 88%...
Author: Cieana Detloff, Content Manager, Empowering Brands  Some marketing professionals collaborate with outside agencies to generate content, while others create content with whatever in-house resources are available. If you consider yourself part of a small marketing team, this doesn’t mean...

STAY CONNECTED

135FollowersFollow
749FollowersFollow
230FollowersFollow