Home Meet The Team

Meet The Team

Charli K MatthewsCharli K. Matthews

Founder & CEO

Charli K. Matthews, the Founder & CEO of Empowering Brands and Empowering Pumps & Equipment, has worked in the media industry since 2005 and is a known leader for building brands, growing online networks, and helping companies embrace digital media. Her passion for her work and clients and deep understanding of how to leverage social media has enabled Empowering Pumps & Equipment to become the leading online community for the pump industry!

Visit my personal website to learn more about me!

Contact Charli:  Email – LinkedIn – Facebook – Twitter – Instagram

Carter A. Matthews

President, Digital Marketing Strategist

Carter Matthews, the President, is an alumnus of the University of Alabama with a Bachelors in Communications and over 17 years experience in media and management.  Carter is a marketing strategist and also brings knowledge of how to build and use data, content, digital and social advertising for effective campaigns.  When not working, you can often find Carter learning valuable life lessons on a golf course.

Contact Carter: Email – LinkedIn – Twitter – Instagram

Adwords Certified

Photo of Cieana DetloffCieana Detloff

Content Manager & Editor

Cieana Detloff, Content Manager and Editor for Empowering Pumps & Equipment™ and Content Writer for Empowering Brands, went from being a Client in 2014 to joining the company as a key contributor. Having previously worked 9 years in the industry as a manager of a marketing and creative services department, Detloff creates the kind of content that helps people find excitement in any industry. She has ghost-written articles for many large and mid-sized companies and works with our clients to create content that provides value to their target audience.

Contact Cieana: EmailLinkedIn –  TwitterInstagram


Shelton McCulloughShelton McCollough

Graphic Design Specialist

Shelton McCollough is a 2018 graduate of the University of Alabama’s College of Communication and Information Sciences where she studied Advertising. A dedicated creative she specializes in brand identity, logo design, and content creation.  Shelton’s passion for graphic design enables her to uncover the thing that makes brands unique and then design innovative, engaging, and clean designs for businesses. 

Contact: EmailLinkedIn – Website – Twitter – Facebook



Dymond McCoyDymond McCoy

Digital Marketing Intern

Dymond McCoy is from Huntsville, Alabama. She received a Bachelors degree in Film and Communications with a specialization in News Reporting in 2017. She currently attends the University of Alabama where she will obtain a Masters of Science degree in Marketing with a  specialization in Digital Marketing and Social Media. While in pursuit of her degree, Dymond is making the most of her college years by lending hands in numerous volunteer opportunities, being an active member of many student organizations and gaining on the job experience by working with Empowering Brands.

Contact: Email – LinkedInFacebook