Founder & President
Charli K. Matthews, the Founder & President of Empowering Brands, has worked with the pump industry since 2005 and is a known leader for building brands, growing online networks, and helping companies embrace digital media. Her passion and deep understanding of how to leverage social media platforms has enabled our platforms to become the leading online networks for the pump systems community!
Co-Founder & Vice President
Carter Matthews, the Vice President, is an alumnus of the University of Alabama with a Bachelors in Communications. With over 15 years experience in B2B media sales and management, Carter brings knowledge of how to integrate data and new digital tools for effective campaigns as well as audience development, helping grow the reach of our media brands. When not working, you can often find Carter learning valuable life lessons on a golf course.
Director, Content & Marketing
Cieana Detloff, Content Manager for Empowering Pumps™, went from being a Sponsor in 2014 to joining the company as a key contributor. Having previously worked 9 years in the pump aftermarket as a manager of a marketing and creative services department, Detloff creates the kind of content that helps people find excitement in the world of pumps. She has ghost-written articles for many large and mid-sized companies and works with our Partners to create content that provides value to industry professionals.
Rebekah Mechtensimer, Business Development, started in the industry selling nuts, bolts, and washers. From there, she moved up to a technical sales position for pumps, compressors, and pneumatic tools. When she wasn’t in the office selling, she was in the shop helping manufacturing with whatever was needed that day. Bekah joined the team with a desire to grow in the industry. In her free time, you can find her hanging out with her pup or adventuring around at a show or music festival.
Elisa Maenhout joined the Empowering Brands team in September 2017 as the Executive Assistant to the President & Founder, Charli K. Matthews. Elisa, an organizer and planner by nature, started out in the nursing field, and as a “people person”, eventually found herself working in sales. As a native Dutch speaker, she relocated her family in 2015 from their original home in the city of Eeklo, to Tuscaloosa, Alabama. “Moving abroad with two little kids has been a challenge,” declares Elisa. “but I believe that if you want something, you just work hard for it! This is why working with Empowering Brands is a nice match.” The Empowering Brands’ team is already a fan of her ‘cheerleading’ and innate ability to motivate people. When Elisa is not supporting the team internally, she enjoys nature walks, cooking & baking, meeting new people, and learning about other cultures.