Home Meet The Team

Meet The Team

Charli K MatthewsCharli K. Matthews

Founder & CEO

Charli K. Matthews, the Founder & CEO of Empowering Brands and Empowering Pumps & Equipment, has worked in the media industry since 2005 and is a known leader for building brands, growing online networks, and helping companies embrace digital media. Her passion for her work and clients and deep understanding of how to leverage social media has enabled Empowering Pumps & Equipment to become the leading online community for the pump industry!

Visit my personal website to learn more about me!

Contact Charli:  Email – LinkedIn – Facebook – Twitter – Instagram

Carter A. Matthews

President, Digital Marketing Strategist

Carter Matthews, the President, is an alumnus of the University of Alabama with a Bachelors in Communications. With over 17 years experience in media and management, Carter brings knowledge of how to use data and content with digital and social advertising for effective campaigns.  When not working, you can often find Carter learning valuable life lessons on a golf course.

Contact Carter: Email – LinkedIn – Twitter – Instagram

Adwords Certified

Photo of Cieana DetloffCieana Detloff

Content Manager & Editor

Cieana Detloff, Content Manager and Editor for Empowering Pumps & Equipment™ and Content Writer for Empowering Brands, went from being a Client in 2014 to joining the company as a key contributor. Having previously worked 9 years in the industry as a manager of a marketing and creative services department, Detloff creates the kind of content that helps people find excitement in any industry. She has ghost-written articles for many large and mid-sized companies and works with our clients to create content that provides value to their target audience.

Contact Cieana: EmailLinkedIn –  TwitterInstagram


Elisa Maenhout

Executive Assistant

Elisa Maenhout joined the Empowering Brands team in September 2017 as the Executive Assistant to the CEO & Founder, Charli K. Matthews. Elisa, an organizer and planner by nature, started out in the nursing field, and as a “people person”, eventually found herself working in sales. As a native Dutch speaker, she relocated her family in 2015 from their original home in the city of Eeklo, to Tuscaloosa, Alabama. “Moving abroad with two little kids has been a challenge,” declares Elisa. “but I believe that if you want something, you just work hard for it! This is why working with Empowering Brands is a nice match.” 

Contact Elisa: EmailLinkedIn –  TwitterInstagram