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You got a Lead… Now What?

Author: Carter Matthews One of the most important roles for marketers continues to be lead generation and proving ROI for their marketing efforts.  At the...

Why Social Media is Important for Businesses

Author: Cieana Detloff, Content Marketing Manager, Empowering Brands  I’m a child of the 80’s, so I remember using two very heavy books on a weekly...

The Power of the # Hashtag

Before we talk about the power of the hashtag, let's provide a quick intro to those who are new to social media. A hashtag...

Marketing for Leads

Author: Carter Matthews, Vice President, Empowering Brands Marketers more than ever are being tasked with showing Return on Investment, which is where having a plan, knowing...

Marketing for Awareness

Author: Carter Matthews, President, Empowering Brands The first question Empowering Brands' Professionals ask when we work with a new or existing partner is “what are...