by: Dymond McCoy, Empowering Brands
Video continues to be a fast-growing segment of the digital marketing industry and continues to rise in utilization among marketing companies. It is gaining a vital place in the marketing plans of all major companies to connect with consumers, engage with them and convert them into paying customers.
Don’t believe the hype? Here are some statistics to prove the point. According to Syndacast, 74 percent of all Internet traffic in 2017 will be video. Not only that, studies show that using the word “Video” in the subject line of an email can increase open rates by 19 percent, click-through rates by 65 percent and reduce un-subscribers by 26 percent. According to Twitter, videos and photos get the most retweets.
Below are four quick tips for your company to utilize video:
1. The first five seconds is the most important part
Online video marketing works like TV commercials. A video must be short, simple, but enough to get your message across and catch the attention of your target audience. An effective video should capture the audience’s attention on the first five seconds of viewing. Make it interesting and appealing to keep the audience glued to your ad.
2. Using Video in your social media can help bring new customers to your business
According to Vidyard, customers expect most businesses to have video content because there are so many popular video sites available now – sites like YouTube, Vine and Instagram. There are over 100 hours of video watched on Facebook every day!
3. YouTube is a great place to start
Did you know that YouTube gets 4 billion views an average a day and over 500 million hours of video are watched on YouTube every day? Create a YouTube channel for your business and feature videos of your most popular products to catch some attention.
4. Don’t be afraid to be personal
People are naturally drawn to videos, and they can build trust between a business and customers. Behavioral psychologist Susan Weinschenk said, “There is a part to the brain, the fusiform face area, which cues us to look at faces to gather information and determine someone’s credibility. This is why we are so intrigued by LIVE action videos featuring people.” Don’t be afraid to be in your own business videos and show people you are a trustworthy, reliable business owner. This can help you attract new customers and retain existing ones.
If you have any questions about how video marketing can be applied to your business, contact us and we will be happy to help!