Social media marketing is one of the most valuable tools for digital marketing but can be quite challenging for companies without the time or resources to stay on top of it. Continual algorithm changes by popular social networks make it more difficult for businesses to get the results they were once accustomed to as easily and it’s definitely not something you can “set and forget”. To get the most out of social media you need a strategy, plan, content calendar and daily maintenance.
If you’re skeptical about the importance of social media for your business, consider…
Your customers are on social media!
Regardless of what industry you’re in, your customers are using social media on a daily basis. It’s important to keep them engaged and connected to your brand. Social media allows you to connect and engage with your audience and start a conversation. You need to post regularly and with valuable content which makes having a plan important.
More and more it’s social first and search second!
More and more people are discovering business and products via social media well before they ever know to do a Google search. Social media enables people to be able to find you. Without an active presence on social media you’re missing opportunities to find new customers and may even turn-off potential customers if they see your social pages are inactive.
Keep your pages active for your online reputation
Having an inactive Facebook page – one where you haven’t posted for months, or even years – can damage your business and your brand. When socially active customers search your business on social media sites and come upon a page that is inactive or littered with unhappy posts from customers, they get the wrong impression of your business.
Many business owners and even marketing managers just don’t have the time to manage all of the social media channels effectively. Another common problem is when managers of a company place their social media marketing responsibilities in the hands of an employee, who may have little or no experience in this type of work.
In addition, regular social media algorithm changes make it harder and harder to reach an audience with any scale. Expertly managed social media will help you reach marketing goals and find and keep new customers. Social media management services save businesses time and generate more results.
Social Media Marketing Services for Business
Empowering Brands offers full-service social media services and manages top-performing social media campaigns for business. Empower your social media presence with high-quality content, daily activity and increasing followers and engagement. Empowering Brands excels in Facebook, Instagram and Twitter marketing as well as Google services. Our work shows that we know how to optimize your social media and we have experience converting social media advertising investments into more leads and sales. Do you know what a Facebook pixel is and how to use it? Let Empowering Brands professionally execute your social media.
CONTACT US for a Consultation
President, Digital Marketing Strategist
Carter Matthews, the President, is an alumnus of the University of Alabama with a Bachelors in Communications. With over 17 years experience in media and management, Carter brings knowledge of how to use data and content with digital and social advertising for effective campaigns. When not working, you can often find Carter learning valuable life lessons on a golf course.