GIVE YOUR COMPANY A COMPETITIVE ADVANTAGE IN 2020
Industrial buying practices are changing fast – has your sales and marketing strategy changed with it?
It’s time to build a sales and marketing playbook that will give you a competitive advantage. You need a scalable, predictable and repeatable revenue growth plan so you can dominate your market.
When you attend the Industrial Revenue Growth Summit, you’ll learn how to:
- Determine the best sales, marketing and customer service strategies to grow your company
- Better engage your sales reps and distributors to help them sell more
- Choose the right technologies to speed up your revenue cycle
Joel Goldstein – President at Goldstein Communication Group
Joel Goldstein is President of Goldstein Communication Group, a marketing agency that specializes in Marketing to Engineers and has a long track record in writing engineer-to-engineer copy that other agencies struggle to produce. Joel is a recognized expert on how to build high impact B2B branding and lead generation programs for companies that are seeking more powerful ways to find and keep customers.
Mark McGready – Director of Strategic Analytics at SPARXiQ
Mark McGready is the Director of Strategic Analytics at SPARXiQ. Mark has spent more than 15 years with the company he previously founded Jigsaw systems working with manufacturers and distributors to overcome the challenges they faced with their POS data and how to extract the most value for their businesses.
Brian Gardner – CEO at SalesProcess360
Brian Gardner is the founder of SalesProcess360, a technology and services company dedicated to helping industrial reps, manufacturers and distributors put in place winning processes at the “Front End” of the sales cycle. Brian is the author of ROI from CRM: It’s About Sales Process, Not Just Technology, which pulls from his more than 25 years of experience in sales management and CRM.
David Bauders – CEO at SPARXiQ
David Bauders is the CEO of SPARXiQ, a company focused on the analytics, tools, and training necessary for companies to accelerate performance and profitability. David sits at the intersection of data analytics and sales process and brings decades of experience helping companies overcome unique challenges within the manufacturing and distribution industries.
Mark Dancer – CEO at Network for Business Innovation
Mark Dancer is the CEO of Network for Business Innovation. He strives to drive awareness, advocacy, and excellence around the discipline and practice of business innovation. His 30 years of experience delivers unique insights to help businesses modernize the manufacturer distributor relationship as he helps companies innovate to dominate their respective markets.
Charli Matthews – CEO at EmpoweringBrands
Charli Matthews is the founder and CEO of Empowering Brands, a company specializing in social media management, strategic planning, content development and digital advertising. She is passionate about empowering women to grow as leaders in the industrial industry.
Justin Johnson – CEO at LeadMethod, Inc.
Justin Johnson is the CEO of LeadMethod, a software company focused on channel partner engagement and sales enablement, two factors that drive the most ROI and channel partner loyalty. Justin brings decades of experience helping manufacturers and distributors solve their unique technology challenges.
Anita Nielsen – President of LDK Advisory Services
Anita Nielsen is the bestselling author of Beat the Bots: How Your Humanity Can Future-Proof Your Tech Sales Career and the President of LDK Advisory Services, LLC. Anita is committed to elevating women in sales and is a proud member of the Women Sales Pros. She also serves on the Advisory Board for the National Association of Women Sales Professionals.
Virtual Event Agenda
Thursday, October 8th 11am-5pm EDT
11:00am EDT – Joel Goldstein
Building an inbound lead generation machine that works better, faster, and costs less
11:45am EDT – Mark McGready
Better organize your point of sale (POS) data to drive more revenue
12:30pm EDT – Anita Nielsen
How your humanity can future-proof your sales career to keep the bots, and competition, away
1:15pm EDT – Brian Gardner
Turn your CRM into a revenue generator, not a cost
2:00pm EDT – David Bauders
How to use analytics to command sales growth
2:45pm EDT – Charli Matthews
How to drive qualified leads and loyal followers from LinkedIn
3:30pm EDT – Mark Dancer
Modernizing the manufacturer/distributor partnership to build innovative value-creating sales models
4:15pm EDT – Justin Johnson
Driving better distributor engagement to increase channel sales