One of the most important things to our company is the partnerships we have with our clients. Each client is unique in the way they look at their business and the way they want their audience to think about them. This means that we spend time tailoring each and every partner program so that it gives our clients the best possible results for their marketing programs.
We want each of our clients to think of us as an extension of their marketing team. Our goal is to support them everywhere they are through the means of digital marketing, social media, trade shows, company events, and so on.
We believe that an Empowering Pumps & Equipment partner program is the best starting point for your digital media activities with us. When onboarding a new client, we set time aside to learn about our partners, the company, business strategy, and goals. This helps us offer guidance on ways to improve your programs to increase both their reach and effectiveness in the digital marketing world. And also helps us develop a solid content marketing plan to execute throughout the year that supports each client’s individual goals. Our team’s goal: to help you make a really great marketing plan!
A partner program doesn’t end there because you also have access to our amazing team to help develop great new ideas and create engaging content that can be used to build your brand and increase the effectiveness of your campaigns. We believe that our partner program is the foundation you need and the rest of our services are there to build on.
Not surprisingly we also help you build your Social Media Presence. We do this in our partner program via social media advocacy and we can also help in this area with digital advertising and social media management! Being that digital is what we do, we believe that Social Media is the best and most cost-effective way of reaching your audience, so we help and encourage you to get started with your social media programs and to support you along the way.
Why do we do this? Because the better you market yourselves, the better we can market with you! And remember, we’re an extension of your team, meaning we are constantly looking for opportunities to connect, inform, and educate the industry about your presence, brand, and products; this includes working to help your audience see you as a great company for solutions to their technical challenges.
So how does it all work?
It starts with us building a partner hub for your company on our website tailored to the content you want to promote. This gives us the ability to showcase a snapshot of your company, and also provides the perfect platform for us to publish and distribute your great technical content and company stories – something we always love to do. This helps you grow your SEO and google ranking and it also starts to boost your brand recognition and sales lead pipeline growth potential as your content is instantly shared with our ever-growing audience; an audience that is looking for answers to their questions, solutions to their problems, and information to support their research activities.
So, what do we do?
We help build and promote your technical content, top company stories, products, and solutions to your audience through our website, eNewsletters, and social media channels. Using key industry events to first identify and then build engagement with new and existing followers as well as engaging with other media, events, associations, and end users we work to expand your contents reach beyond just the Empowering Pumps & Equipment platform. We also keep an eye on your web and social medial channel activities; promoting, reposting, and showcasing your content, products, and brand. Basically, the best stalkers you could hope for 😉
What do you do?
Simply put, “it works if you work it.” The more you put in, the more you get out of a partnership with Empowering Pumps & Equipment. Once we have your hub up and running and you’ve shared your marketing campaign plans & goals, you just need to start keeping us informed of what you’re doing and where you’re going. And don’t forget to keep sending us your content in the form of blogs, PRs, videos, white papers, case studies, photos, slideshows, banners, hashtags, and more!
Also remember, we have additional services that you can add to your partner program that are designed to help with program development, increased reach, and building higher engagement. For example:
- Content Creation services for those times when your internal resources are focused on developing your latest technology and just don’t have the time to write that technical white paper you need.
- Live & On-Demand Webinars to help you inform and educate your target audience on your solutions or to train on best practices.
- Audience Marketing activities such as Retargeting through Google and the social channels to increase the reach of your content, generate marketing qualified leads, and build brand followership.
- Podcasts are a great out of the box way to get your name out there and marketing your company.
How do we identify, measure, and share the success of a partner program? Reach out to us, today, to learn more!