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Why Social Media is Essential for Marketing in the Digital Age

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Billions of people all around the globe have and use social media. There are so many social stats you can research online but the most important one of all is that social media is the easiest and most cost-effective (cough, cough…it’s free to use) way to promote and grow your brand. I’ll give you a few stats to re-enforce just how many people use social networking platforms:

Facebook: 1.79 billion daily active users worldwide
Twitter: 186 million daily active users worldwide
Instagram: 1 billion monthly active users
LinkedIn: 675 million monthly active users worldwide
YouTube: Over 2 billion logged-in monthly users worldwide

Now, having active social profiles for your business is important, but what’s more important is how you’re using them. While social media can 100% generate leads for you, it’s not designed to be a sales tool (unless you’re investing in their advertising features). Social media is where you wine and dine your audience. It’s business development! And like any biz dev person you have on staff at your company, they have to be personal, consistent, and effective.

Social media is like networking at a tradeshow…it’s a great tool for starting conversations, building relationships, sharing stories, and gaining integral information about your audience (aka your customers and potential customers). So much as you’d do at an exhibition, you have to not only be in the room but you have to make a good impression. Good social media means good storytelling!

How can you be effective on social media? Have a strategy. This is where we can help. As experts in the digital realm, we work with our clients every day to make sure their social media marketing strategies are being executed effectively along with all of the other digital marketing services we provide!

Have questions for us on Social Media? Want to chat about how we can help you be successful with your social media marketing? Reach out to us, today!

*Stats from: https://blog.hubspot.com/marketing/social-media-marketing