Events in general are a cornerstone of our industry. They are where knowledge is passed on from one generation to the next, where innovation happens through collaboration, and where sales are born through networking. Over the past year and a half, the event industry has successfully pivoted to virtual events, so much so that it may seem overwhelming determining which ones to attend.
Here are my top tips for how to decide which virtual events to attend.
1. Lean on Your Network
Check in with the people and companies that you work closely with and see what events they are attending. You can do this by looking at media outlets’ event calendars (here’s ours), or checking in on social. Take a poll of your network on LinkedIn asking if they are going to an event you are considering, or just scour the event hashtag to see who is interacting and what you can expect as far as communication.
2. Look at the Platform
There are many different types of web-based platforms that host virtual events, and it’s important to know the kind of functionality you can expect while attending. Do they have live and on-demand options? Can you engage with other attendees? Are there opportunities for questions and answers? Is video chatting available? All good questions to be able to know the level of interaction you can expect and how to plan your schedule accordingly.
3. Look at the Program
The educational component of an event is so important; you need know what kind of knowledge you can gain from attending. Some events offer continuing education units or credits towards certifications that can help justify the cost of attendance. Additionally, look at the speakers and topics and make sure they align with your education goals.
4. Look at Networking Opportunities
One of the biggest benefits of in-person events are the networking opportunities and event organizers have worked hard to make sure to incorporate that into virtual events as well. Check to see if there are things planned within the event to allow you to meet new people like virtual happy hours, trivia nights, and video chats with other attendees.
To sum it all up, virtual events are like most things in life, you get out of it what you put into it. You need to take the time to look at the program and networking opportunities and plan out your schedule and then decide if it is worth your time and money to attend.
At Empowering Pumps we have many great events that we attend and support and look forward to interacting with the pumps and related equipment community there. Check out our event calendar for more information.