Content should be at the core of your marketing strategy!
You have a story to tell and Empowering Brands can help you tell that story. Quality content will impact your marketing and your business in many ways such as: Boosting your SEO; Provide the material for your social campaigns; Enhance the value of your website; Critical for conversions for lead generation and much more. Why Content should be at the core of your Marketing Strategy
Good copywriting attracts more engagement, clicks and conversions! It’s critical for drawing audience into your brand to learn more. The Empowering Brands team has a combined 30+ years of experience in developing powerful copy whether it be repurposing your existing content resources or developed from scratch. We can create copy for landing pages, social media, advertisements, emails, sales collateral and more.
Great design captures attention! People are visual and respond to compelling images and graphics. Compelling design elements is essential for marketing material such as social media posts, literature, websites and more. Our team has experience creating infographics, e-Books and quality visual elements to enhance your marketing.
Long-form, data-rich assets like white papers are great resources for high-interest readers. We conduct industry interviews, compile research and craft copy and formatting to establish your brand as a thought leader in your space. White papers are a key tool for lead generation allowing you to offer form-gated value add content to your audience.
Blogs can make a difference! Issue-based blogs can provide information to sway people’s thinking in a certain direction. Company blogs will increase your website’s SEO (search engine optimization) as well as increase inbound traffic and provide valuable information for your social media content. Our team will work to understand your audience, the content they want to read and the problems you can solve.
Video content is becoming more and more critical across all channels but particularly social media. Customer testimonials, on-location shoots, corporate promos, live event coverage and multipurpose animations are just a few of the ways to utilize video.