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User-Generated Content: What is it and where does it come from?

  User-generated content (UGC) is any form of content – text, images, video, reviews, social posts, that are created by individual people, not brands....

Join us and Learn about Marketing, Leadership, and Best Practices in...

Our Team at Empowering Brands is committed to staying Connected, which is why we will continue to host regular Video chats for you. The...

Lessons Learned in Ten Years of Business

Let’s start with this…Double Digits!!!  Can you believe I have been a business owner for 10 years?!! It’s a huge milestone for an entrepreneur,...

Taking the Responsibility of Leadership

Hello all, we’ve previously discussed How to Use Your Voice and want to continue on that trend. This is one of the key points...

What is Account Based Marketing?

Account Based Marketing or ABM has become quite the buzzword as of late. Though, it’s been around for quite some time. We’re here to...

Why Social Media is Essential for Marketing in the Digital Age

Billions of people all around the globe have and use social media. There are so many social stats you can research online but the...

New Year, New Insights for Marketers

The Financial Times reported that “digital media continued to grow at 8% through the pandemic”¹. This is no surprise to marketers in the industrial...

Using Your Voice – Part 2

We’ve previously written about how to Use Your Voice, Build Your Brand and have so much more to say on the topic. Previously we...

Use Your Voice, Build Your Brand

Earlier this year I discussed what I have learned about my Mission in the 9th Year of Business. It was difficult for me to...

How To Create & Post LinkedIn Stories

On recent episodes of the Empowering Industry Podcast, Bethany and Charli have been talking about the benefit of using LinkedIn Stories. Watch this short...