Founder, President & CEO
Charli K. Matthews, the Founder & CEO of Empowering Brands and Empowering Pumps & Equipment, has worked in the media industry since 2005 and is a known leader for building brands, growing online networks, and helping companies embrace digital media. Her passion for her work and clients and deep understanding of how to leverage social media has enabled Empowering Pumps & Equipment to become the leading online community for the pump industry!
Visit my personal website to learn more about me!
Vice President, Digital Marketing Strategist
Carter Matthews, the President, is an alumnus of the University of Alabama with a Bachelors in Communications and over 17 years experience in media and management. Carter is a marketing strategist and also brings knowledge of how to build and use data, content, digital and social advertising for effective campaigns. When not working, you can often find Carter learning valuable life lessons on a golf course.
Content Manager & Editor
Cieana Detloff, Content Manager and Editor for Empowering Pumps & Equipment™ and Content Writer for Empowering Brands, went from being a Client in 2014 to joining the company as a key contributor. Having previously worked 9 years in the industry as a manager of a marketing and creative services department, Detloff creates the kind of content that helps people find excitement in any industry. She has ghost-written articles for many large and mid-sized companies and works with our clients to create content that provides value to their target audience
Sales & Marketing Manager
Rebekah Mechtensimer started in the industrial industry selling nuts, bolts, and washers. From there, she moved up to a technical sales position for pumps, compressors, and pneumatic tools. When she wasn’t in the office selling, she was in the shop helping manufacturing with whatever was needed that day. Bekah joined the team with a desire to grow professionally in the industry. In her free time, you can find her hanging out with her pup or adventuring around at a show or music festival.
Brand Development Manager
A graduate of Texas A&M University, Bethany is a brand visionary and photographer with a passion for empowering brands. Prior to joining the Empowering Brands team, Bethany worked in the industry as a marketing director creating and implementing marketing plans for million dollar events around the world and also as an entrepreneur running her own photography business. In her free time, you can find her chasing around her two year old or planning her next family vacation.
Ashley Desmond joined the Empowering Brands’ Chicago-based operations team in May 2017 providing eNewsletter and Social Media Production. Having previously worked as a teacher and as an advertising account assistant, Ashley has high-level technology, analysis, organizational and communication skills. In her spare time, she enjoys spending time with her family and friends, traveling and gardening.
Having joined Empowering Brands in 2017, Amber Brewster-Graning is part of our Chicago-based operations team, performing e-publishing and social media support. With a background in sales and management, Amber enjoys family game nights and time with her friends.