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User-Generated Content: What is it and where does it come from?

  User-generated content (UGC) is any form of content – text, images, video, reviews, social posts, that are created by individual people, not brands. Why is...

4 Tips for Content Generation

Author: Cieana Detloff, Content Manager, Empowering Brands  Some marketing professionals collaborate with outside agencies to generate content, while others create content with whatever in-house resources...