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User-Generated Content: What is it and where does it come from?

  User-generated content (UGC) is any form of content – text, images, video, reviews, social posts, that are created by individual people, not brands. Why is...

The Sales & Marketing Summit On-Demand

Connect. Inform. Educate. The Sales & Marketing Summit is now available on-demand. The Sales & Marketing Summit was an event specially designed for sales &...

Make Your Website Work for You…6 Tips to Create a Lead-Generating...

Author: Cieana Detloff With the growth of inbound marketing (thank you, HubSpot, for being the leading pioneer in this field), companies have realized the value...

Why Useful Content Should be at the Core of Your Marketing...

At Empowering Brands, we firmly believe that “useful content should be at the core of your marketing strategy” and we’re certainly not alone.  Consider...