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User-Generated Content: What is it and where does it come from?

  User-generated content (UGC) is any form of content – text, images, video, reviews, social posts, that are created by individual people, not brands. Why is...

Why Social Media is Essential for Marketing in the Digital Age

Billions of people all around the globe have and use social media. There are so many social stats you can research online but the...

Exciting New Changes On LinkedIn

We wanted to let you know that there are some exciting new changes on LinkedIn! Within the last 24 hours, LinkedIn has announced several...

How to Deal with Comments on Social Media

Author: Carter Matthews and Rebekah Mechtensimer Social media is a fantastic and essential way to be marketing your company online. It’s important that you not...

Best Practices for B2B Marketing on LinkedIn

Author: Cieana Detloff Last month, Rebekah Mechtensimer shared her 5 Tips for Creating Quality Social Posts.... which inspired me to write about a few best...

5 Tips for Creating Quality Social Posts

Author: Rebekah Mechtensimer In the age of digital marketing, companies need to be connecting and interacting online. For many, this is a learning curve. I...

The Power of a Selfie

Author: Charli K. Matthews I have seen the power of a great ‘selfie’! What makes a selfie ‘great’? For me, a great selfie is bigger...

Why Social Media is Important for Businesses

Author: Cieana Detloff, Content Marketing Manager, Empowering Brands  I’m a child of the 80’s, so I remember using two very heavy books on a weekly...

The Power of the # Hashtag

Before we talk about the power of the hashtag, let's provide a quick intro to those who are new to social media. A hashtag...

Social Communication

Empowering Brands is gearing up for exhibiting at Valve World Americas.  We have attended this event in the past and love supporting our partner,...