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Who We Are


Empowering Brands located in Tuscaloosa, AL is a versatile, digital marketing services company that works with industrial companies and specializes in social media management and marketing; strategic planning; marketing consulting; content development and digital advertising.

Working as a strategic partner and extension of our clients marketing team; we bring fresh thinking and experience with flexible and responsive service to empower our clients and maximize their brands.

In addition to our marketing services work, Empowering Brands owns the leading online community for the global pump industry, EmpoweringPumps.com.  A digital first publisher focused on thought leadership, community building and social media advocacy for our industry partners.  We help clients reach and engage with a diverse industrial audience.


Charli K. Matthews – Founder and CEO

Charli K MatthewsCharli founded Empowering Pumps, an industrial media company, in 2011 with a mission to help the industrial and municipal industry she was working in better Connect, Inform & Educate through the use of social media.  As a trusted partner with many of her clients, that led to the formation of Empowering Brands- a marketing services company.  As an entrepreneur, #ladyboss and power networker Charli is passionate about empowering connections.  Learn more



Carter A. Matthews – Partner, Digital Marketing Specialist

Carter A. MatthewsCarter Matthews, Partner and Digital Marketing Specialist for Empowering Brands, is an alumnus of the University of Alabama’s College of Communications. With over 17 years of marketing and advertising experience, Carter brings expertise of how to use data, content, social and digital advertising for effective campaigns.  When not working, you can often find Carter learning valuable life lessons on a golf course.